Coca-Cola é uma das marcas mais persistente na história. É uma das maiores marcas sobreviventes, e, portanto, considerada entre as empresas mais bem sucedidas. A razão, em parte disso, é a sua forte publicidade e marketing. A Coca-Cola sempre confiou em publicidade para promover e comercializar a sua marca, e é por isso que eles […]
Por Daniela Miranda de Oliveira Paludo Neste artigo, são abordadas as relações entre as organizações, redes sociais, sociedade, informação, conhecimento, inovação e tecnologia. Para iniciar a explanação sobre as redes sociais, deve-se ter em mente que foi com a globalização, por exemplo, que a sociedade tornou-se definitivamente globalizada. Como conseqüência disso, há uma contínua transformação […]
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